Award-winning creative director, fine artists and marketing professional with 12+ years of experience conceiving and implementing strategies that create a unique brand experience and generate revenue.

 

Expertise

 Creative Direction—10+ years creative direction for identity design, integrated advertising campaigns, marketing collateral, interactive design, social networks, and business development.

Brand Management—12+ years online brand development; Envisioned innovative and effective marketing and branding strategies for international programs with a focus on detailed planning and successful implementation.  

Marketing Strategy—Championed a global brand to internal and external customer teams; Led and mentored diverse creative team of in-house staff, freelance designers, contractors and interns; Implemented project management tools to keep team on pace with deadline driven production; Developed strategic plans which played a key role in increasing sales by an average of 17% annually.

 

Experience

Jones Lang LaSalle, Washington, DC, 2011 - present

Solid success directing and implementing broad range of revenue-generative design projects, from conception to launch.  Readily translate business requirements into effective marketing campaigns. Partner cross-functionally to build consensus and ensure projects meet all objectives, deadlines and budget requirements. Intuitively adapt to new technology and innovative processes while ensuring compliance with corporate standards. Mentor, build and sustain high-performance design and production teams.

 Key Accomplishments:

  • Provided creative vision and concept design across digital and print mediums for the Mid-Atlantic region.
  • Created successful branding for the portfolio of over 50 buildings in the DC metro area.
  • Conceived, designed and implemented successful, multi-channel advertising campaigns that lead to increased brand awareness across market targets.
  • Mentored and managed design team comprised of designers, programmers, copywriters and administrative staff.
  • Lead corporate brand training to local staff
  • Used effective leadership style and relationship building to gain support and cooperation of diverse contributors (operations, IT, finance, international brokers, vendors) to the marketing function.
  • Created responsive digital proposal delivery system

 

Clements International, Washington, DC, 1999–2010

Assistant Vice President of Marketing       
Director of Marketing & Creative Services
Marketing Manager
Marketing Coordinator

Developed and executed strategic marketing plans for 15 niche international insurance products with gross sales of $50 million and increased market penetration in 5 highly competitive international markets. Directed all aspects of marketing, design, advertising, web development, and public relations. Directed all creative work for print and web development, as well as, providing direct graphic design production for 8+ years.

Key Accomplishments:

 

  • Developed strategic and tactical plans that led to an average sales growth of 17% over the last five years. 
  • Tripled qualified online traffic and sales leads through a user-focused website redesign and search engine optimization that lead to over $2.5 million in sales leads in the first year. 
  • Conceptualized and founded a scholarship program which resulted in complimentary advertising and press coverage with a value of $100k in 2009–2010.
  • Redesigned and established a consistent brand identity through clear communication and visual standards across interactive media, advertising campaigns, event signage and office space.
  • Led brand integration for 4 acquired companies and a new European subsidiary.
  • Led proposal development that secured a 5–year government contract with an annual premium of $3 million+.
  •  Increased effectiveness and fiscal efficiency of all campaigns across marketing channels (web, email, social media, direct mail, communications, trade shows, and other events).
  • Coordinated sales and marketing efforts at more than 25+ international conferences and seminars annually.
  • Increased efficiency of mass mailings through database automation.

 

Certification, Professional Memberships & Recognition:

  • Received and maintained Insurance License in the District of Columbia for 10 years.
  • 2010 Communicator Award of Excellence for Interactive Social Responsibility in Interactive Design
  • 2008 Web Marketing Association’s Web Award for Standard of Excellence.
  • Recipient of the Annual President, Vice Presidents’ and Directors’ Award
  • Member of the American Marketing Association (AMA) and the Professional Association of Design (AIGA)

 

IMAS Publishing, Alexandria, VA, 1997–1998

Marketing / Reprint Layout & Sales
Marketing Assistant

Designed, printed and sold article reprints for family of publications. Provided marketing support to external sales teams representing 14 international technical publications.

 

Education

Bachelor of Science . Marketing, George Mason University, Fairfax, VA, (1997)

Graphic Design Certificate, Corcoran School of Art, Washington, DC, (2010)

 

Computer Proficiency
Windows . MAC . Adobe Creative Suite . Macromedia Fireworks & Dreamweaver . Microsoft Office . HTML . CSS . Social Media . WebTrends . Search Engine Optimization (SEO) . Web Research

 

Fine Art Skills
Digital & Film Photography . Printmaking . Mixed Media . Letterpress . Bookbinding

Exhibitions & Awards:  2010 Urban Forest Project DC Award Winner . 2008 DCCAH Grant Recipient, ArtWalk “Emerge” .  2009 DC Design House Photography Exhibit . 2008 Art League of Alexandria Printmaking Exhibition

References and portfolio available upon request